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newspaper advertising advantages and disadvantages

10. Newspaper advertisements must be ‘catchy and attractive’. The advertisement matter will not reach the illiterate people. Therefore, desired visual effects may not be created. 3. The advertisement can be brought out according to the desire of the advertiser. Sometimes, a series of advertisements is brought out in the same page and in the same place for a few days without any specific mention about the product or service. Disadvantages of Newspaper advertisement. The advertisement matter can even be lengthy. Every organisation spent a sizable share of the total advertising budget on advertising in newspapers. 11. Readership, therefore, is assured. Therefore, desired visual effects may not be created. Disadvantages of Newspaper Advertising. 8. Short shelf life, newspapers are read only once. The image of the newspaper becomes available to the advertiser and his product. Newspapers are bought largely for their news value. 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If there are errors in place, then those errors are going to be permanent until the next printing. i) Illiterate people cannot understand newspaper advertisements. The advertisement can be given in the “Classifieds” columns of newspapers. iii) If prospects are limited in number, advertising in the newspaper may be ineffective. Newspaper ads are static, meaning the reader doesn't get the benefit of movement, sound and multi-sensory appeal of TV. iii) High frequency enables speedy preparation and publication of advertisement. 2. It pinpoints the shopping opportunities and thus makes quick results. 3. It can also be given in any page and in any size as per the desire of the advertiser. ii) The life of a Newspaper is very short. The advertisement may be carried to places where there may not be buyers for the product. Always believe "The only good is knowledge and the only evil is ignorance - Socrates", UEFA Europa League 2018-19 Round of 16 Fixtures, Advantages and Disadvantages of Magazine Advertising, Advertising MCQ Questions and Answers Part -3, Web Advertising – Meaning, Advantages and Disadvantages, Online official resources for learning about investing in India, Legal Aspects of Business MCQ Questions and Answers Part – 3, Legal Aspects of Business MCQ Questions and Answers Part – 2. i) Newspapers reach every nook and corner, so his or her coverage is high. 3. v) Only colour advertisements are more effective, but they are very limited and costly. 1. It contains something for everyone. Once the newspaper ad has been printed, there is no coming back from it. As the Internet, Television or Radio are used widely by many people, so advertisers prefer newspaper less for advertisement compared to Internet and other medias. 9. 12. Some of the Disadvantages of Newspaper are: In some of the newspaper the advertisement space may be expensive. (4) Ability to create images that sales staff cannot. Understand the way your target audience utilizes newspapers. Newspaper Advertising – Forms, Advantages, Disadvantages. Disadvantages of Advertising Advertising results in increased expenses for the company because all modes of advertisement like radio, television, and internet are expensive and advertising is not a one-time measure rather it is a continuous process on which the company has to spend every year which in turn results in pressure on the profits of the company. They may not, therefore, give much importance to advertisements. People read newspapers hurriedly. This means you can draft creative that responds to changing social situations, competitor’s actions, or even audience response. 1. Frequent advertising may become necessary. (5) Non-threatening nature of non-personal presentation. Disadvantage: Limited Creative Opportunities Full color and online streaming have improved visual opportunities with newspaper advertising, but the creative peak of newspapers still pales relative to TV. He can bring it in any place and also in any page as per his wish. The public response to anything advertised in newspapers is generally spontaneous. iv) Often the persons expected to read the message miss to read the advertisement. Newspapers are a suitable medium for goods requiring mass advertisement. iii) If prospects are limited in number, advertising in the newspaper may be ineffective. ii) They reach the public at a lower cost than any other medium. Advertisement can be given continuously and regularly. As the life of the newspaper is very short, it is difficult to make the advertisement create a lasting impression. The message should be ‘short and suggestive’. 2. Some of the famous newspaper in India are The Hindu, Times of India, The New Indian Express, Dinakaran, Dainik Tribune, Malai Murasu, Malai Mani etc. The newspaper also offers greater flexibility. iv) They offer a lot of flexibility. 3. Ad space may be expensive, Passive medium (people are not forced to see and read) ADVERTISEMENTS: 4. At the end the word ‘ADVT’ is added to indicate that it is only an advertisement. 4. The quality of the paper used is low. ii) The life of a Newspaper is very short. As it is read daily, continuous publicity is made available. The newspaper reaches every nook and corner and therefore its coverage is high. 2. According to the convenience and necessity of the advertiser, the shape and size of the advertisement could be changed. Newspaper ads require a very short lead time, which means your advertising can be more timely than most other mediums. There is no guarantee that the advertisement will be seen and read. It allows scope for inserting pictures or photos along with the advertisement matter. 5. Gripping headlines, attractive pictures and catchy slogans may be used to make the appeal effective. If the advertisement is not seen on the day; it appears in the newspaper, it goes waste. It allows the advertisement matter to be brought out either in English or in any regional language. Advantages of Advertising: (1) Low cost per contact. The advertisement may also be brought out in ‘news form’. Such a form of advertisement is known as “Teaser Advertisement“. This creates an interest in the reader to look for the final message, which may be brought out after a few days. i) Illiterate people cannot understand newspaper advertisements. There are various forms of advertising in newspapers. 4. Frequent advertising may become necessary. Disadvantages of Newspapers: 1. 1. In India, there are both English and newspapers in regional languages. Author and Assistant Professor in Finance, Ardent fan of Arsenal FC. 2. 7. (3) Great scope for creative versatility and dramatization of messages. The quality of the paper used is low. (2) Ability to reach potential visitors where sales staff cannot reach. 5. Hutch, the cell phone company adopted such an approach while launching their service. vi) The selling message reaches the public while it is fresh. The cost of newspaper is less when compared to its benefits. Newspaper advertising doesn’t allow for errors to be corrected. If the advertisement is not seen on the day; it appears in the newspaper, it goes waste. It is less expensive compared to advertising in other media. As the life of the newspaper is very short, it is difficult to make the advertisement create a lasting impression.

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